Context: INDUSTRY GROWTH RATE OUTPACING EDUCATION
The boating industry is growing at a high pace
The marine industry covers a broad range of sectors, including yard services, new boat sales, storage and charter operators and more...
There are more new entrants than ever before
The rate we are seeing new entrants enter our world outpaces the investment we are making to help promote boating safety.
WHO WE ARE & WHAT WE DO
Longstanding history of maritime safety, rescue and patrol experience
Having spent over 7 years as the National Development Officer for Surf Life Saving Australia and another decade leading on-ground maritime (Boat & PWC) activations- it's no surprise as to why maritime safety is a topic that is close to Hamish Derrick's heart. Hamish has seen both the pleasant and perilous side to water safety...
Culmination of Passion, Experience & Integrity
Today; we are a small team of marine enthusiasts with strong industry connections and quantifiable industry network coverage.
Our teams' combined experience spans over 25 years, covering:
Maritime Patrol, SLS, Surf Rescue, RWC Operation (including RIB and other vessels). Experience includes time spent conducting training abroad incl. China, Japan and USA.
Education is the key to success
Our aim is to get everyone on the water safely.
Our focus is Maritime Education targeting both new and existing boat owners. Our philosophy is that concise, engaging education during key periods best translates into applicable awareness. An example of this is our 'On-Location Activations'.
We try and keep things simple and memorable vs bombarding new entrants with information.
OUR APPROACH: 3 PILLARS, SIMPLE YET EFFECTIVE:
Be Present
Generate Awareness
Generate Awareness
Many states provide ample educational literature to boat owners, however our point of difference starts with our signature 'On-Location Activations' which kickstart each campaign's cause
Generate Awareness
Generate Awareness
Generate Awareness
All rules are critical for boaters however some areas require more emphasis on certain rules. Our message is tailored to our audience i.e. Port Phillip Bay: 'Situational Awareness and Congestion'
Targeted Messaging
Generate Awareness
Targeted Messaging
Clear, Concise and Consistent messaging is key, we maintain contact with specific segment owners via our own means incl. media planning plus via our industry connection
THANK YOU FOR YOUR SUPPORT DURING THE PWC SAFETY TRAINING - CHINA 2018!
M. Lee - China Boat & PWC Distributor
